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how-does-lgpd-affect-digital-marketing Therefore, understanding how the General Data Protection Law works will be essential for anyone who works with data processing, as the LGPD will affect not only companies' privacy policies but also their entire Digital Middle East Mobile Number List   Marketing strategy. about what the LGPD is, who are the agents involved in data collection and how the LGPD affects Digital Marketing. Want to know more about this topic? Come with us! What is the LGPD? how-does-lgpd-affect-digital-marketing The LGPD – General Data Protection Law – is legislation created in 2018 based on the European GDPR – General Data Protection Regulation – which has been in force for a few years in most European countries.



This law establishes rules regarding the collection, storage, processing and sharing of consumers' personal data, providing greater protection and penalties for non-compliance. In a way, the LGPD makes people the owners of their data, that is, companies will not be able to use personal information without express authorization to do so. In case of non-compliance, fines can reach 2% of the company's total revenue, limited to R$50,000,000 (fifty million). Considering the possibility of paying such high amounts, it is important that your company adapts to the LGPD as soon as possible.