Also, as infuriatingly unintuitive as it may be, you cannot use radius target

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We want to target people within a certain distance of our store, so we’re going to use Business Location targeting. This allows us to target custom audience segments around our target location. We can enter the address of our location manually, or drop a pin on the map to get started. Hyperlocal marketing Facebook radius targeting From here, we can start tweaking our settings. In the figure above, we can see that the radius around the specified location can be adjusted using numerical values or the slider, and that we can specify that the ad should include neighboring cities around our location or only the city in which our business is located, which can help keep ad copy uniform and relevant across larger areas.

There are several caveats to bear in mind when using radius targeting in Benin WhatsApp Number Facebook Ads. The first is that radius targeting does not span country borders. This means that if you were trying to advertise to Facebook users within a 10-mile radius of Detroit, Michigan, for example, you’d have to either create a separate targeting radius for your Canadian prospects in neighboring Windsor, or accept that your targeting radius will only encompass and target individuals within U.S. territory. The next thing to bear in mind about Facebook’s radius targeting is that the minimum and maximum targeting radius available to advertisers varies depending on the type of location. In some instances, you can specify a targeting radius as small as one mile, whereas other advertisers may have to cast their nets a little wider.





If you want to target users within specific zip codes, Facebook’s targeting area will be indicated by a polygonal shape on the map, rather than a circular radius, which can be adjusted to encompass specific streets within a zip or postal code. Refining Audience Segmentation by Individual Once we’ve established the perimeter of our hyperlocal campaign in Facebook, we need to determine the kinds of people we want to target within that area. Facebook provides several broad options in this category: Everyone in that location: This option targets every single eligible Facebook user within the specified targeting radius.