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Feedback It is not always easy for users who browse an e-commerce site to evaluate the quality and reliability of the seller. To help overcome this uncertainty and gain their trust, you have the powerful tool of "social proof" at your disposal: quality seals, customer reviews, partner or brand logos, called Trust Signals, not by chance, encourage users to finalize the purchase. All these elements act as recommendations, they are potentially reassuring suggestions that at least in theory disinterested subjects make available. Therefore, manage them carefully, especially if they lead to negative feedback: publicly apologizing for a mix-up or politely explaining your reasons can still give users a good impression of your company. 5. Online shopping allows the consumer a high degree of autonomy and speed, and this is very popular with consumers.
This does not imply that the need to deal with Customer Care no longer exists: on the contrary, it is still a priority that should not be underestimated, only with renewed methods. Notifications Today, in the era of E-Commerce, users in most cases prefer what takes them less time and less attention. Push notifications, via e-mail or text message, respond to this need and are currently much more functional than a phone call. This is for simple communications such as an order Agent Email List confirmation or sending the tracking code of the relevant shipment. Social Communication Today there are many companies that, in addition to having an online shop, maintain a Facebook page, a Twitter account or a profile on some other social network. At the same time, there are also many users who want to get in touch with companies through these same channels. Use this opportunity to communicate with your customers, current or potential.
Live support Online chat, telephone, video calls: especially for certain issues, which are more complex and require direct discussion, even the E-Commerce user still prefers to be put in contact with a human operator. They therefore expect to be able to contact customer service by telephone, if necessary, and to be able to receive immediate support at the time and place where they need it most: Live Chats, for example, respond to this. Compared to the past, today's consumers make many more purchases directly from their phone: it is no coincidence that companies with mobile-optimized e-commerce make many more sales. What other aspects are useful to consider to increase your e-commerce sales? First, check that your B2B ecommerce platform can record and analyze what customers are searching for. If so, you should opt for an e-commerce organization that provides a simple but essential division.
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發表於 2024-3-14 11:44:37