|
|
We are doing something more than comparing subjects here. We're looking at product features that will get people to visit your site instead of your competitors and not just once, but over and over again, sign up, link to you, email their friends, on Facebook and share on Twitter. "Considering what makes you competitive? What Makes Competitors Link Bit? What makes them lovable?" Because SEO today isn't just great meta tags, it's a great product.
6. SEO strategy and customized recommendations
Turn on the computer. We're going to create the heart and Bosnia and Herzegovina Email List soul of your SEO strategy masterpiece right now.
As with any other step in this 8-step SEO strategy, you should do it in whatever style or format feels best to you. I'm going to show you how I put these reports together, but even my SEO strategy report changes from client to client.
We collected some notes in the previous steps, so let's take a look at what we might be able to come up with in this report.

Step 1: We defined the target markets and their needs.
Step 2: We categorized the keywords.
Step 3: We discovered gaps and opportunities.
Step 4: We have determined our competitors, but we probably won't use this step.
Step 5: We spied on our competitors.
We compared features and content. We looked for sentiment for our products and competitors' products. Well use whatever we found there. We made comparisons.
Report structure
I usually create two reports. In the first report (Ideas and Insights Report) I put all the good insights I found. I want to give the client a good understanding of what's going on, where the problem areas are, how they stack up against the competition, even where they're performing well and have less room for improvement. Then I have a second report that has customized strategies and recommendations based on the first report.
Report ideas and insights
This is where we take the specific issues, data, etc. that we found in all the previous steps and give the client something that helps them understand where they are now. The more visuals you can provide, the better.
Let's look at some of the specific things you can include in this report:
From step 1:
Introduce your target audience. Be as precise as possible. List what they need, want, are interested in finding.
|
|