The lead time that you gain will provide

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Share These Insights Explore Next Topics Covered: Retargeting What is Connected TV (CTV) Advertising? A Beginner's Guide Connected TV (CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. Dive into an intro here. READ MORE Brand Awareness Strategies & Tactics: A Customer Q&A Read on to learn how these marketing experts grew their brands in 2023 and which strategies and tactics they are prioritizing for 2024 and beyond.

Guide to Building a Video Marketing Strategy Megan Pratt Megan South Georgia and South Sandwich Islands Email ListPratt Principal Product Marketing Manager @ AdRoll Topics Covered: D2C/Ecommerce Content Marketing While creating video was once considered a luxury that only big companies could afford, it’s now easier than ever to inexpensively film and publish your video. However, before you unfold your director’s chair, you need to have a strong video marketing strategy in place.


   



This part of the process is critical because video isn’t just one piece of your overall marketing plan — it’s central to your outreach and campaign efforts. Set the Goals of Your Marketing Video To develop an effective video marketing strategy, you must know your goal to reach it.