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According to the report, these are the 8 types of consumer that an online business should consider for better targeting in communication campaigns and an increase in the conversion rate: Minimalist Seekers - focus on simple things - followers of the "less-is-more" theory It represents 18% of the total investigated population I don't buy on impulse I do extensive research before making a purchase decision Look for quality.
Durable, resistant products that can be repaired or rather buy second-hand products. The most important sources of information for them are friends and family or independent review sites Conservative homebodies - those for whom Job Function Email List family and friends matter most It represents 18% of the total investigated population They like to spend time at home and don't care much about their self-image or the latest trends.
They are frugal consumers. They do not actively search for premium products and do not take into account the latest appearances They focus on essential purchases and prioritize quality time with family and loved ones. Although they don't like to spend money, they appreciate memorable experiences or special offers (flash sales, exclusive collections can lead to occasional impulse purchases) They are not recognized for brand loyalty.
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發表於 2023-12-10 13:57:54