Typical examples of inbound marketing

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What is earned media? Earned media is media whose originator is a third party, such as a consumer. "Earned" means "obtain" and refers to trust and evaluation. For example, there are the following types: Examples of earned media SNS Review site *“SNS” is explained in detail in the article below. Related article What is SNS marketing? Explaining success stories and precautions If your products and services are highly evaluated, you can expect continued sales expansion. For users, consumer ratings serve as a basis for purchasing decisions. Therefore, many companies would like to receive good reviews from earned media. For example, on Twitter, you post articles from owned media as content. If an influencer with a large number of followers likes or retweets your company's posts, you can expect it to spread. If your posts spread, the number of users visiting your owned media will increase.


Create attractive articles that will be spread through earned media. Why companies use owned media Next, I will explain why owned media is used by companies. Why companies use owned media Inbound marketing is needed Outbound marketing has become less effective Inbound marketing is needed Owned media is a type of "inbound marketing." Inbound marketing is a strategy that aims to get users to voluntarily seek out your company's products and services . inbound marketing  marketing Find Your Mobile Number List SEO (Search Engine Optimization) Owned media (blog) SNS Seminars etc. Also, within inbound marketing, content marketing, which involves transmitting attractive content , is said to be particularly effective.





The relationship between owned media, content marketing, and inbound marketing Owned media is a representative form of content marketing. Users search for solutions to their problems and visit companies' owned media. As a solution, when users learn about a company's products and services, they will think ``I want to buy it'' or ``I want to apply for it.'' content marketing So why is inbound marketing now in demand? This is because the effectiveness of "outbound marketing", which has traditionally been mainstream, is waning . Next, I will explain why. Outbound marketing has become less effective Outbound marketing is a strategy in which companies approach users . outbound marketing Representative examples of outbound marketing TV and radio commercials Newspaper and magazine commercials direct mail Visiting sales and telephone sales (telemarketing) Display advertising (banner advertising), etc.